Lesley Whelan – Fine Artist & Creative Consultant
Lesley Whelan is a fine artist specializing in contemporary botanical art, full of texture and colour. Her previous brand identity was considered to be in need of a refresh or redesign in order to create a more contemporary look to better reach her target audience, which consist of private customers and commercial galleries.
Task
Lesley felt that her paintings best represent her business, so we decided to include colours and textures taken directly from pieces of Lesley’s art, to form the basis of her new brand. She particularly favoured the use of gradations of colour which are again, a prominent feature in her work.
We’re a creative studio passionate about crafting unique ideas and helping business build their brand and communicate their story.