Kits Academy
Kits Academy is an Independent Community Interest Company specialising in the delivery of Physical Education services and enrichment opportunities to communities within towns and cities across the United Kingdom. Their programmes include Holiday Clubs, Foundation Programmes for Nursery years, Extended Services and Community Events. We began working with them back in 2019 taking on the updates to their existing Summer Activities leaflet. Since then we have produced a brochure and various leaflets whilst also implementing a new look and feel for their materials.
Task
As this Summer activities leaflet was to be produced around the same time as two major sporting events, Kits Academy asked us to theme the leaflet around the Olympics and European Football Championships. They wanted to achieve a marketing piece that was both creative and eye catching. We achieved this through the use of bold colours and energetic shapes, taking inspiration from the Olympic rings and colour palette and the Paris 2024 branding, along with the colours of the team flags involved in the Euro's..


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